top of page

" As a former professional rugby player who worked for a while in finance, I'm a self-taught man with a passion for sport, the media and transmission. My transition began with a crazy challenge: to take part in the Norseman Xtreme Triathlon in August 2022 as a personal challenge and to break down a number of stereotypes about the black community. I dreamt up a documentary with the Canal+ television channel ("Au bout de l'effort") to tell the story of my progress, my challenges, my failures and my successes.

I am a good communicator so this project led me to new loves: the media, teaching and cycling.

As a columnist, director and producer, I decided to train at Warner Bros alongside my many experiences in the field. In order to pass on my lessons and my passions, I give talks and teach in higher education institutions in France and Canada. I also help young people and athletes with their personal and professional transition. Cycling, although very different from rugby, is my new sporting craze.


As a proud ambassador for the iconic Trek and Castelli brands, my role is to be inclusive. Displaying the values of sharing and surpassing oneself is my mission."


« Based between France and North America, I'm often described as the man with a thousand projects, and that's how I like to see myself. So I'll let you discover my world, my projects and my services - and stay tuned, because as I like to remind everyone, success belongs to the bold ! »

in the press

He gave everything

(FRENCH) Canal +

The ultimate conversion

(FRENCH) L'Equipe

A challenge with myself !

(FRENCH) BeIN Sports

Xavier Jourson tells "Ma Benz" story​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

(FRENCH) France Inter

​A new team​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Warner Bros

The winner's mentality​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​


Xavier Jourson, the engaged athlete​​​​​​​​​​​​​​​​

(FRENCH) Sport Stratégies

Xavier Jourson,

parrain de promotion

Amos Business School

de Lyon

Vaincre le Norseman

Triathlon Magazine

From rugby to Norseman​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

(FRENCH) Le Zéphyr

Discover the team ADN​​​​​​​​​​​​​​​​​​​​

(FENCH) Grenier

De loueur de rugby à triathlonnien de l'extrême : la transition de Xavier Jourson​​​​​​​​​​​​​​​​​​​​​​​​​​​

(FRENCH) Radio Canada

Xavier Jourson, du rugby aux fjords de Norvège​​​​​​​​​​​​​​​​​​​​​​​​​​​

(FRENCH) Le Progrès

Xavier Jourson, : "Le Triathlon le plus dur au monde est pour moi !"​​​​​​​​​​​​​​​​​​​​​​​​​​​

(FRENCH) BeIN Sports

L'homme de fer et d'ébene​​​​​​​​​​​​​​​​​​​​​​​​​​​

(FRENCH) MK Sports, pages 24-30

L'entrepreneur activiste, vous connaissez ?​​​​​​​​​​​​​​​​​​​​​​​​​​​


Xavier Jourson : the transition !​​​​​​​​​​​​​​​​​​​​​​​​​​​


Xavier Jourson wants more diversity through triathlon !​​​​​​​​​​​​​​​​​​​​​​​​​​​

(FRENCH) Strava

Tranches de vie

France TV

Athlète et activiste à sa façon​​​​​​​​​​​​​​​​​​​​​​​​​​​

Calameo, page 14

bottom of page