A look back at the Berlinale: An intense and inspiring week

The Berlinale is always an unmissable event for film professionals, and this year, I was able to participate in the European Film Market (EFM) for a week.

A changing film market EFM 2025 confirmed a strong trend: the industry is evolving rapidly, driven by the rise of streaming, the rise of hybrid formats and a growing desire for innovation in visual storytelling. Discussions around new distribution methods, independent financing and the opportunities offered by digital platforms punctuated my days. Enriching and strategic meetings One of the most striking aspects of this week was the richness of the exchanges. Whether with seasoned producers, emerging talents or representatives from major platforms, each discussion opened up new perspectives. These meetings not only reinforced my vision for Sporty Art, New ideas for Sporty Art The EFM has been a real source of inspiration for the development of my creative agency. Among the key ideas that emerged: · Further explore the sports documentary format for streaming platforms. · Focus on international collaborations to reach a wider audience. · Experiment with new capture and broadcast technologies, particularly drone shots. An extremely positive assessment, with the Croisette as the focus…