WHAT I AM

Very early on, sport became essential to my life. Being overweight at a young age, what was impossible for me quickly became my passion. I spent 12 years living and growing through Rugby. This brutal sport practiced by gentlemen dictated my life for a long time. Every season, every game was a challenge. There were many pitfalls. Time and time again I had to stop, recalculate, start over, adapt and go for it. What I get out of it is a companion that has never left me: self-reflection. The unattainable no longer had the same definition for me.


I had become truly passionate about performance. My future as an athlete changed when I suffered a serious hand injury. It was the best thing that ever happened to me. It forced me to look even further and made me discover a powerful ally: mental strength.


The countless challenges of life have inspired me to be resilient. I have custom built the "MBA" of my life.


Today, I am a young athlete and entrepreneur based in Canada with a strong belief that I can make a difference. In solitude, I pushed myself to discover a new discipline; triathlon. I chose to go from wanting to doing. (#WantingVsDoing).

THE MISSION

My goal is to break the stereotypes weighing on the black community. Triathlon is a discipline rarely practiced by visible minorities. My mission will be to go from Rugbyman to Triathlete. This is my transition. I challenge myself to do the Norseman Xtreme Triathlon taking place in the Fjords of Norway. This complex event requires unparalleled physical and technical ability. It is one of the toughest sporting events in the world.

MY VISION

I see myself as a true agent for change. This project is a once in a lifetime endeavor. I am here to create a new community of people who just like me will be up for the challenge to try and conquer their own Norseman. A squad that wants to think the unthinkable, that aspires to progress in a disproportionate way, that will be ready to redefine the word “possible”. Being passionate about entrepreneurship, I want to instill the same daring attitude in my business since the project is my idea.

THE DOCUMENTARY

This adventure, we will live it together. I invite you to follow me on my various social networks. Together we will discover new places, companies, techniques and much more. At the end of this journey, you will be able to watch a documentary relating my progress, my challenges, my failures and my successes.

IN THE PRESS

MEDIA contact : media@xavierjourson.com

ABOUT

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